Internship
Welcome to my portfolio! Each section features a mix of coursework in my COM classes at Jacksonville State University and various samples that I’ve done outside of my courses.
This is my internship section. On this page are the projects and social media posts I did during my internship at Jacksonville State University in the Marketing and Communication Department. During this internship, I worked alongside the Digital Content Manager to help create and plan posts for the various social media platforms JSU has a presence on. One of the major projects I worked on was developing a social media ambassador program for the university to allow students to gain experience working in social media.
Social Media Posts
This section has eight social media posts that I created and helped post for the official Jacksonville State University social media accounts, mainly Instagram and Facebook, along with analytics.
This photo carousel of the 2024 Spirit of Atlanta Drum and Bugle Corps was posted on June 28, 2024, to promote their preview show that was hosted on campus at Jacksonville State University. When posted on Instagram (@jacksonvillestateuniversity), 7.4K users were reached and the post generated 822 likes. When posted to Facebook, 15.5K users were reached and the post generated 79 likes.
This photo carousel of the Jacksonville State University mascot, Cocky, was posted on June 17, 2024, to celebrate National Mascot Day. When posted on Instagram (@jacksonvillestateuniversity), 12.2K users were reached and the post generated 1.6K likes. When posted to Facebook, 17.6K users were reached and the post generated 459 likes.
This photo of two of the 2024 Gamecock Orientation leaders was posted on June 21, 2024, to wish our audience a “Happy Friday”. When posted on Instagram (@jacksonvillestateuniversity), 4.1K users were reached and the post generated 427 likes.
This photo of Cocky, the mascot at Jacksonville State University, was posted on June 6, 2024, to celebrate National Higher Education Day. When posted on Instagram (@jacksonvillestateuniversity), 5.6K users were reached and the post generated 385 likes. When posted to Facebook, 6.1K users were reached and the post generated 114 likes.
This photo of the 2024 Miss Jacksonville State University was posted to the Jacksonville State University Instagram and Facebook accounts on June 26, 2024, to support her ahead of the Miss Alabama competition. When posted on Instagram (@jacksonvillestateuniversity), 6.1K users were reached and the post generated 602 likes. When posted to Facebook, 13K users were reached and the post generated 214 likes.
This photo of the annual Graduate Toast at Jacksonville State University was posted on July 8, 2024, ahead of the event to promote registration. When posted on Instagram (@jacksonvillestateuniversity), 2.5K users were reached and the post generated 164 likes.
This photo from the 2023 Juneteenth event at Jacksonville State University was posted on June 19, 2024, to celebrate the Juneteenth holiday. When posted on Instagram (@jacksonvillestateuniversity), 5.2K users were reached and the post generated 374 likes. When posted to Facebook, 10.3K users were reached and the post generated 175 likes.
This photo of two nursing students was posted on June 25, 2024, to share about a new BS in Public Health program for the upcoming Fall semester. When posted on Instagram (@jacksonvillestateuniversity), 5.3K users were reached and the post generated 368 likes. When posted to Facebook, 6.7K users were reached and the post generated 48 likes.
Written Works
These are the written works I created during my internship at JSU. I was tasked with developing a Social Media Ambassador program that is set to soft launch in the Fall of 2024. I created a handbook for this program that can be used for years to come and updated as needed. I also created an updated social media style guide for the Digital Media Services with updated JSU branding and tutorials on how to post on Instagram, Facebook, and Snapchat.
To create this handbook, I utilized Canva, the JSU photo database, and JSU brand standards. After doing research on other social media ambassador programs at other universities, such as Auburn and Ole Miss, I was able to develop this handbook for the JSU social media ambassador program. Throughout this process, I collaborated with my supervisor Ms. Hamby to make sure I created a document that was filled with the requirements she wanted for this program.
To create this style guide I utilized Canva, the JSU photo database, and JSU brand standards. After using the previous Jax State Social Media Style Guide as a template, I created this updated style guide with the current JSU brand standards and added some information about other social media platforms and tutorials on how to post on the various social media platforms mentioned in the style guide. Throughout this process, I collaborated with my supervisor Ms. Hamby to make sure I created a document that was filled with updated elements that would be used for years to come.